Wednesday, November 3, 2010

The Most Important Question in any Creative Brief

I found this article on creative briefs, and I find it somewhat helpful... to clear your mind from the sea of not enough informed clients, who just throw all kind of useless info in the briefs. :)

What is the best question to ask in a Creative Brief? If you were only given one question to ask a client about her business, what is the most important?

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